Home » Worldwide Cadillac Sales Increase 13.5 Percent To 32,084 Units In August 2017

Worldwide Cadillac Sales Increase 13.5 Percent To 32,084 Units In August 2017

Worldwide Cadillac Sales Increase 13.5 Percent To 32,084 Units In August 2017

Global sales of new Cadillac vehicles increased 13.5 percent to 32,084 units in August 2017. The results represent the 15th consecutive month of sales volume growth for the brand.

What’s more, Cadillac is on pace to surpass last year’s total of 308,718 vehicles sold, with year-to-date sales up 39,354 units to 221,566 units compared to August 2016.

“The transformation of Cadillac continues to accelerate with the globalization of our commercial footprint,” said Cadillac President Johan de Nysschen. “The market share expansion in international markets and the escalation of transaction prices in the United States creates a strong foundation for sustainable growth.”

In the first eight months of 2017, global Cadillac sales increased 13.5 percent to 32,084 units.

August 2017 Cadillac Sales By Model

Cadillac did not break out sales on a per-model basis in August.

It did, however, state that the XT5 luxury crossover continues to lead the brand in terms of sales volume with 89,111 units delivered worldwide in the first eight months of 2017. What’s more, August was the model’s second-best month in the U.S. with 7,236 units sold.

Global sales of the ATS model grew 8.9 percent for the month, driven by market share gains in the U.S. and Canada. The XTS rose 9.8 percent for the month.

August 2017 Cadillac Sales By Market

Cadillac sales decreased in the United States while increasing in China and Canada:

  • Cadillac sales in the United States decreased 8.1 percent to 15,016 units:
    • Retail sales decreased 14.3 percent or 1,998 units to 11,992 vehicles
    • Fleet sales decreased 17.5 percent to 700 units
  • Cadillac sales in China increased 37.1 percent to 12,006 units
  • Cadillac sales in Canada increased 9.9 percent to 1,275 units:
    • Retail sales increased 19.3 percent to 1,246 units
  • Cadillac sales in all other regions (ROW, or Rest of World) decreased 6.8 percent to 779 units
    • Sales in the Middle East, Israel and South Korea saw “significant gains”

Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item for August.

Cadillac Sales Results - August 2017 - By Market

MarketAugust 2017 / August 2016August 2017August 2016YTD 2016 / YTD 2015YTD 2017YTD 2016
Total+13.5%32,08428,256+21.6%221,566182,212
United States-8.1%15,01616,346-5.4%98,316103,918
China+51.4%15,0149,914+66.5%107,37764,489
Canada+9.9%1,2751,160+18.9%8,9057,487
ROW-6.8%779836+10.3%6,9686,318

August 2017 Average Transaction Prices (ATPs)

According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. during August 2017 remained around $54,000, maintaining the second-highest U.S. average transaction price among major luxury automotive brands.

About The Figures

  • All percent change figures compared to Cadillac August 2016 sales, except as noted
  • In Canada, there were 26 selling days in August 2017 and 25 selling days in August 2016
  • In the United States, there were 27 selling days in August 2017 and 25 selling days in August 2016
  • Data is not adjusted for the difference in selling days
  • China sales represent retail sales, rather than wholesales
  • Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

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