News

Cadillac Ranks Average In J.D. Power Summer 2024 Website Evaluation Study

Cadillac ranked right on par with the industry average in the annual J.D. Power Summer 2024 U.S. Website Evaluation, which takes into account how satisfied shoppers are with a particular automaker’s online experience.

When compiling results for the study, J.D. Power surveys participants in four areas, including information and content; visual appeal; navigation; and speed. Responses for this summer’s study were collected from 10,471 new vehicle shoppers who indicate that they will be actively searching for a new vehicle within the next 24 months. The study was performed during May 2024, and each auto brand was given a score on a 100-point scale. 

The study revealed that the average score in the premium segment was 739. Cadillac earned 741 points, ranking the luxury marque eighth out of 15 automakers in the premium segment, right above average. Cadillac’s score was higher than that of Audi (735), Lincoln (732), Porsche (727), and Acura (724). However, Caddy slotted in below the segment-leading Mercedes-Benz (757), Lexus (756), Infiniti (721), Tesla (750), and Volvo (742). 

Overall, customer satisfaction with automaker websites was the highest it had been in nearly three years, thanks to an increase of inventory and incentives across the board. 

“There were numerous macroeconomic factors, such as lack of chips and inventory, negatively influencing the auto industry during the pandemic,” said Chelsea Duckhart, analyst of digital solutions at J.D. Power. “Now, the auto industry is as close to normal as it has ever been and because of that, we are seeing an increase in inventory, incentives and rebates. Additionally, manufacturers are being more transparent by showing vehicles being built and delivered as well as an increase in price transparency, all things that significantly affect website satisfaction.”

For comparison, Cadillac was ranked below average in the 2023 rendition of the Summer study, earning 721 points. The study is performed twice annually, and the luxury marque skyrocketed to third with 737 points in the Winter 2024 results.

Subscribe to Cadillac Society for around-the-clock Cadillac news coverage. We also invite you to join the latest discussions in our Cadillac forums.

Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Share
Published by

Recent Posts

The Last Ever Cadillac XT4 Crossover Is For Sale At A Canadian Dealership

Priced at $63,327 CAD, or roughly $46,000 USD.

1 day ago

Cadillac V-Series.R Mobil 1 Livery Unveiled Ahead Of 2025 Le Mans Race

Feast your eyes on the No. 101 Cadillac Wayne Taylor Racing V-Series.R hypercar.

1 day ago

Cadillac Performance Vehicles Delivered To Secret Service For Testing And Training

Models include V-series sedans as well as the Escalade-V.

2 weeks ago

Cadillac Super Cruise Updates Released For 2018-2024 Vehicles

The update includes software enhancements related to propulsion control modules.

3 weeks ago

2025 Cadillac CT5-V Blackwing Le Monstre Package Pushes Super Sedan Pricing To Nearly $200K

A fully loaded CT5-V Blackwing equipped with the package can carry an MSRP close to…

3 weeks ago