Cadillac will relocate its headquarters back to Michigan from New York City, which the brand has called home for the last four years.
Recently-appointed Cadillac President Steve Carlisle confirmed the move in an interview with the Wall Street Journal.
“We’ve got to think about how we take inefficiencies out of the communication process between the Cadillac team and the GM partners”, the new chief was quoted as saying.
Cadillac House New York served as Cadillac’s headquarters for the past four years
Carlisle cited “inefficiencies” in discussing the move, referring specifically to the upcoming onslaught of future Cadillac vehicles set to launch between now and the end of 2021, starting with the 2019 XT4.
Cadillac’s New York City headquarters housed marketing, strategy and advertising personnel. Vehicle development, design and engineering remained in Michigan.
Cadillac CTS-V, CT6 and XT5 at Cadillac House New York
It’s worth noting that the new Michigan-based Cadillac headquarters won’t be at the Renaissance Center office complex in Detroit that serves as the central offices for its parent, General Motors. Instead, Cadillac will call home a standalone office building in Warren, a town roughly 20 miles north of Detroit. The new Cadillac central office is right across the street from GM’s Warren Tech Center – one of the automaker’s primary vehicle and technology development facilities.
Cadillac brand … over the next few months, with an official move-in date of April 1.
Michael
Stupid move to NY now to be fixed. Next move is to make Cadillacs look like American cars distinct from European or Japanese.
Van Straker
with names not this stupid alpha-numeric nonsense. These names mean essetially nothing and is “me too”. Set yourself apart Cadillac, give your products terrific names, Fleetwood, Seville, El Miraj, “ANYTHING” but the current crap…
Felix
Sure hope they get their act together and this turns our to be a good rather than a bad thing. Money wasted moving back and forth can and should be used to make Cadillac a first tier Luxury producer rather than a second or third tier. I am hoping this turn out to be a good thing so that I can wish Mr. Carlisle well and not turn out to be a disaster then I would wish he was in H**l.
Paul
So they’ve realized it was time to wake up and smell the coffee. All the money they blew on this misadventure could have been used in product development.
Michael
Agree. deNyschen was terrible mistake/mismatch. Like a obumma duplicate. It was all about him and his vision, rather than what the consumers wanted.
Van Straker
completely agree…
David
The cost of moving Cadillac Brand to NYC and back to Detroit is example of what helped bring down the old General Motors. Management needs to make each move count.