Article Type

Cadillac European Operations And Customers Will Not Be Impacted By GM’s Sale Of Opel-Vauxhall Division

Earlier this week, Cadillac’s parent company, General Motors, announced that it has reached an agreement to sell its European division, Opel-Vauxhall, to French automaker PSA Group, which markets the Peugeot, Citroen, and DS Automobiles brands. The news sparked scores of reports that General Motors was “pulling out of Europe” in full, which we have recently confirmed to be untrue.

Though GM is selling off the Opel-Vauxhall unit, which has been unprofitable for a whopping 16 years, its Cadillac division will remain in Europe and was (very intentionally) left out of the deal with PSA. Specifically, the sale of Opel will have “no impact” on Cadillac sales or aftersales operations in Europe, GM spokesperson Patrick Morissey.

Currently, Cadillac operates in a limited fashion across Europe. The luxury brand is planning to strategically enter the market around the 2021 calendar year in a more consequential fashion.

Alex Luft

Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

Share
Published by

Recent Posts

First Cadillac Celestiq: Details About The First Customer Vehicle

The color combo is quite tasteful, in our opinion.

23 hours ago

2026 Cadillac Lyriq Sees Changes To Trim Level Naming

The features and packaging remain the same.

4 days ago

Cadillac Escalade Recall: Dealers May Need Up To 20 Hours To Replace The 6.2L V8 Engine

In some cases, the process can take nearly 20 hours.

5 days ago

Cadillac President Says Marque Is ‘Well Positioned’ To Handle Loss Of EV Tax Credits

The One Big Beautiful Bill Act includes the elimination of the federal tax incentive for…

5 days ago

2026 Cadillac Escalade Gets New Trim Level Names

Making the trim level hierarchy much easier to navigate.

1 week ago

Cadillac Officially Confirms Plans To Enter Brazil

The marque's latest battery-electric models are set to enter the Brazilian market.

2 weeks ago