Cadillac Society

@alexseen

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Registered: 11 months, 3 weeks ago

When our family business started to expand and introduce new products, we faced challenges in maintaining a cohesive brand image. I needed to understand the differences between endorsed brand vs sub brand strategies. The article I came across clearly explained how different brand architectures work and the benefits of each type. It included real-world examples that helped me visualize how we could structure our own brands under one umbrella without confusing our customers. This guide was immensely helpful in planning our brand expansion strategy effectively.