This smaller electric Cadillac will be a great seller since it is a very common and desirable size for most EV buyers. It will compete against the entries from Hyundai and Kia easily, and any others from tbe European manufacturers. Ford only has the Mustang Mach-E which may be sportier but smaller, and the Tesla Model Y has no luxury with its plain looks and spartan interior. I expect pricing to begin below $40,000. And I am waiting for Cadillac to open the Optiq order page soon.