Lyriq HUD

According to Sandy Lipscomb, Senior Manager, Ultifi Design at GM, he made the following statement to various trade journals such as Forbes Magazine, Car Magazine, GM Authority, Cadillac Society Forum, Lyriq Media *YouTube,” and others a few years ago regarding the status of Augmented Reality HUD:

GM is the first automaker to deploy the Envisics 2nd Generation AR-HUD technology, debuting on the 2024 battery-electric Cadillac LYRIQ.
“Our collaboration with Envisics is moving into production this year, as we add AR-HUD technology to the all-electric 2024 Cadillac LYRIQ,” said Sandy Lipscomb, Senior Manager, Ultifi Design at General Motors, in a statement. “This innovation will further elevate the driving experience in the LYRIQ, adding a second plane of graphics that gives drivers more immersive information integrated within their natural field of vision.”

This is not a forward-looking statement that companies make when announcing some new technology break through that they will be implementing in their product sometime into the future. This is a factual statement that a Senior Designer in GM made regarding the deployment of AR HUD in all of its 2024 Cadillac Lyriq EVs.

The AR Hud was one of two features along with SuperCruise that were identified by me as a must have features on my new 2024 Cadillac Lyriq Luxury 3 electric vehicle when I ordered it back in June of 2022. When it arrived on December 28, 2023, the feature wasn’t there. I was told by the dealership that the feature was never planned to be on the Lyriq in either variety, AR HUD or basic HUD that Cadillac innovated back in 1987.

Regards,

RMilanov