Home » Cadillac Escalade Sales Fell 7 Percent In Q4 2019

Cadillac Escalade Sales Fell 7 Percent In Q4 2019

Cadillac Escalade Sales Fell 7 Percent In Q4 2019

Cadillac Escalade sales decreased in the United States, Canada and Mexico while increasing in South Korea and Russia during fourth quarter of 2019.

Cadillac Escalade Sales - Q4 2019 - United States

In the United States, Cadillac Escalade deliveries totaled 8,889 units in Q4 2019, a decrease of about 7 percent compared to 9,573 units sold in Q4 2018.

During the complete 2019 calendar year, Escalade sales decreased about 4 percent to 35,424 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ESCALADE -7.15% 8,889 9,573 -3.93% 35,424 36,872

Cadillac Escalade Sales - Q4 2019 - Canada

In Canada, Cadillac Escalade deliveries totaled 392 units in Q4 2019, a decrease of about 14 percent compared to 458 units sold in Q4 2018.

During the complete 2019 calendar year, Escalade sales decreased about 13 percent to 1,593 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ESCALADE -14.35% 392 458 -12.95% 1,593 1,830

Cadillac Escalade Sales - Q4 2019 - Mexico

In Mexico, Cadillac Escalade deliveries totaled 72 units in Q4 2019, a decrease of about 36 percent compared to 112 units sold in Q4 2018.

During the complete 2019 calendar year, Escalade sales decreased about 37 percent to 107 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ESCALADE -35.71% 72 112 -37.06% 107 170

Cadillac Escalade Sales - Q4 2019 - South Korea

In South Korea, Cadillac Escalade deliveries totaled 48 units in Q4 2019, an increase of about 33 percent compared to 36 units sold in Q4 2018.

During the complete 2019 calendar year, Escalade sales increased about 42 percent to 303 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ESCALADE +33.33% 48 36 +41.59% 303 214

Cadillac Escalade Sales - Q4 2019 - Russia

In Russia, Cadillac Escalade deliveries totaled 192 units in Q4 2019, an increase of about 32 percent compared to 145 units sold in Q4 2018.

During the complete 2019 calendar year, Escalade sales decreased about 14 percent to 626 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ESCALADE +32.41% 192 145 -14.13% 626 729

Competitive Sales Comparison

Fourth quarter Cadillac Escalade sales volume puts the luxury SUV in first place in its competitive set in terms of cumulative sales volume, ahead of the Lincoln Navigator, Infiniti QX80, and Lexus LX.

Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
CADILLAC ESCALADE -7.15% 8,889 9,573 43% 45% -3.93% 35,424 36,872
LINCOLN NAVIGATOR +14.75% 5,455 4,754 26% 22% +4.58% 18,656 17,839
INFINITI QX80 -15.78% 4,910 5,830 24% 28% -0.49% 19,113 19,207
LEXUS LX +36.05% 1,385 1,018 7% 5% -0.74% 4,718 4,753
TOTAL -2.53% 20,639 21,175 -0.97% 77,911 78,671

At 43 percent segment share, the Escalade owned 43 percent of the segment, while the second-place Lincoln Navigator held 26 percent, followed by 24 percent for the Infiniti QX80 and 7 percent for the Lexus LX.

The full-size luxury SUV segment contracted 2.53 percent to 20,639 units in Q4 2019.

Below, we show sales figures for the Mercedes-Benz GLS-Class and BMW X7, both of which are rivals to the Escalade. But unlike the Escalade, which utilizes a body-on-frame construction, the duo are full-size luxury crossovers built on a unibody platform. Audi is rumored to enter the fray shortly with an anticipated Q9 model.

Sales Numbers - Full-Size Luxury SUVs - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
MERCEDES-BENZ GLS-CLASS +12.70% 8,528 7,567 52% 100% +1.15% 22,225 21,972
BMW X7 * 7,820 * 48% 0% * 21,574 0
TOTAL +116.04% 16,348 7,567 +99.34% 43,799 21,972

The Cadillac Society Take

Cadillac Escalade sales underperformed the segment during Q4 2019, a circumstance we attribute to the UAW strike that lasted 40 days, most of which were during the fourth quarter of 2019. The walkout prevented Cadillac from assembling and shipping new units of the Escalade to dealers, thereby significantly limiting on-the-ground inventory and, as a result, customer choice. Based on data seen by Cadillac Society, the Escalade lost about 1,500 units in sales volume during the quarter.

Yet despite the performance caused by the aforementioned strike, the Escalade managed to remain the segment leader, accounting for almost half of the sales in its segment.

About The Numbers

Written by
Alex is the founder of Cadillac Society. He has a deep passion for automotive business strategy and enjoys driving his ATS sedan on twisty mountain roads.

1 Comment

  1. Amazing, really. This is an example of the power of a brand. The Cadillac name, certainly. But much more so the Escalade brand.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.

Sign Up