Cadillac was kind enough to grace us with studio images of the upcoming 2020 Cadillac CT5, and we have since seen it out and about, roaming real world streets. After taking in the new sedan’s design, we noted something peculiar about the front end: the Cadillac badge on the front seems slightly bigger (taller) and of a different shape than the normal Cadillac Crest. So, naturally, we reached out to Cadillac for clarification.
“It is a little bit different, but it’s for functional purposes,” said Cadillac’s Tara Kuhnen.
We’ll take that to mean that the emblem on the front end of the 2020 Cadillac CT5 is, indeed, larger than usual, and it’s not “just how it looks in the pictures.”
We speculate that the front end logo has been enlarged for one of two potential reasons:
- To accommodate sensors for autonomous driving technology, such as Cadillac’s Super Cruise, or
- A new kind of Cadillac emblem that illuminates at night
Our questions should be answered soon enough, as the new Cadillac CT5 is slated to make its public debut later this month at the New York International Auto Show. The debut comes shortly after the surprise announcement in mid-March, when Cadillac revealed the all-new CT5 sedan that will propel the vehicle into the popular and lucrative D-segment to battle the likes of the Mercedes-Benz C-Class and BMW 3 Series.
The 2020 Cadillac CT5 will ride on an updated version of the renowned Alpha platform that currently underpins the ATS and CTS lines. The new sedan will be built at the Lansing Grand River plant for North American markets and at the Cadillac Jinqiao plant in Shanghai, China for China.