Earlier this week, Cadillac’s parent company, General Motors, announced that it has reached an agreement to sell its European division, Opel-Vauxhall, to French automaker PSA Group, which markets the Peugeot, Citroen, and DS Automobiles brands. The news sparked scores of reports that General Motors was “pulling out of Europe” in full, which we have recently confirmed to be untrue.
Though GM is selling off the Opel-Vauxhall unit, which has been unprofitable for a whopping 16 years, its Cadillac division will remain in Europe and was (very intentionally) left out of the deal with PSA. Specifically, the sale of Opel will have “no impact” on Cadillac sales or aftersales operations in Europe, GM spokesperson Patrick Morissey.
Currently, Cadillac operates in a limited fashion across Europe. The luxury brand is planning to strategically enter the market around the 2021 calendar year in a more consequential fashion.